![]() ![]() But those kinds of comparisons don’t exist in a vacuum. The other simplest explanation here is that Microsoft thinks Game Pass Ultimate look better because Xbox Live Gold is now a worse deal. Or is that a problem? Maybe it’s the point. But the problem is that this seems like an extremely bad deal compared to Xbox Game Pass Ultimate, which includes Gold, at $15 per month. The simplest explanation is this will make Microsoft more money, right? Maybe. So, what is the thinking behind the decision to double the price of Xbox Live Gold? These decision-makers have access to a lot of data and analytics, and they use this info to help them guide Xbox as a platform. What is Microsoft doing with Xbox Live Gold?Ī lot of smart people work at Microsoft. Wit this new pricing structure, it’s unlikely that those Gold members would find similar deals going forward. ![]() They often end up paying less than $60 per month by getting a 12-month Gold gift card from Amazon. While you can renew your 12-month Gold membership through Xbox for the grandfathered price of $60, a lot of people prefer to look for discounts from third-party retailers. But even that is something of a stealth price-hike for many people. ![]() Microsoft is not raising the price if you’re an existing 12-month or 6-month Xbox Live Gold subscriber and choose to renew. ![]() “You can always visit your account to manage your membership, and prices won’t adjust until at least 45 days after you receive the messages.” “Going forward, new pricing will be 1-month for $10.99, 3-months for $29.99, and 6-months for $59.99, or your local market equivalent,” reads an Xbox news blog. And now players will need to pay more for Xbox Live Gold. ![]()
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